Chinese smartphone manufacturers Oppo and Realme are filling the void left by Huawei

The Oppo Find X5 series is on display at the Mobile World Congress in Barcelona, ​​Spain.

Ryan Brown | CNBC

BARCELONA – Huawei’s pain was the gain of its fellow Chinese smartphone makers at this year’s biggest mobile trade fair.

Smaller Chinese smartphone brands such as Oppo, Honor and Realme made a splash at Mobile World Congress this week with a slew of new device launches and aggressive international expansion plans.

Oppo has launched its new flagship Find X5 Pro, a high-end device that features a white ceramic back with a smooth bump that houses a camera module developed by the Swedish company Hasselblad.

The Oppo Find X5 Pro starts at €1,299 ($1445), while two more affordable models, Find X5 Lite and Find X5, will sell for €999 and €499, respectively.

“Oppo is well positioned to position Huawei as the leading competitor to Android Samsungsaid Ben Wood, chief analyst at CCS Insight.

“The company now needs to double its marketing to increase consumer awareness of its brand and products.”

Filling the void left by Huawei

Huawei is a shadow of what it used to be. The company’s smartphone division has shrunk dramatically as a result of US sanctions that have prevented the company from acquiring key semiconductor equipment and software, including the licensed version of Google Android operating system.

This has given local competitors like Oppo, Honor and Realme a chance to shine in Europe and other international markets that promise rapid growth and huge audiences for alternatives. apples Iphone.

Realme this week GT 2 Pro launchedits first appearance of a premium smartphone outside its home market.

Developed in partnership with Japanese designer Naoto Fukasawa, the phone is made of a biopolymer that’s supposed to feel like paper and, according to the company, is environmentally friendly.

The GT 2 Pro will retail for $800, while the standard version will cost around $600.

Smartphones displayed on Qualcomm’s MWC platform.

Ryan Brown | CNBC

“In the European market, like any other, we are positioning ourselves to offer affordable phones with outstanding performance and modern design,” Realme CEO Sky Li told CNBC last week.

Both Oppo and Realme are owned by Chinese technology conglomerate BBK Electronics. They are competing with fellow Chinese company xiaomiwhich did not launch a new flagship at this year’s MWC, as well as Samsung and Apple.

Meanwhile, Honor launched the Honor Magic4 Pro, a new flagship device that the company says can reach a full charge within 30 minutes.

Magic4 Pro will start at 1,100 euros, while the less expensive Magic 4 will cost 900 euros.

It was the honor She recently separated from Huawei As part of a divestment deal aimed at protecting it from the repercussions of US sanctions on the Chinese tech giant.

The likes of Xiaomi and Oppo are gaining ground over Apple and Samsung in 2021, as Huawei slips through the ranks of the world’s top smartphone makers.

Xiaomi sold 190 million phones globally last year, up 31% from 2020, according to Counterpoint Research, while Oppo increased its shipments by 28% to 143 million units.

Xiaomi’s Mobile World Congress exhibition.

Ryan Brown | CNBC

Honor too Regain market share in Chinabecoming the sector’s third-largest player domestically for the first time in August, according to Counterpoint data.

Huawei certainly still makes its own phones. company Recently launched P50 Pocket, a foldable clamshell-shaped phone, in international markets. However, its sales performance outside of China has significantly diminished.

On Tuesday, Huawei CEO Guo Ping said the company remains committed to its overseas markets.

“Will Huawei withdraw from the international market? The answer is still ‘no’,” he told MWC attendees in a pre-recorded speech. “We will continue our globalization strategy, in terms of standards, talent, supply chain and more.”

CNBC’s Arjun Kharpal contributed to this report

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