It’s hard to believe that Samsung’s new matte The Frame TV is actually a TV

Not everyone is interested in getting the best TV specs or the original picture quality. It turns out that there are a lot of people Hates Having a traditional TV – this ugly black rectangle – disrupts their living room décor. These are the same people who turned the Samsung The Frame into such a huge success. I have family members and co-workers who all purchased The Frame in the last year because of how it disguises itself as a piece of art when not in use. You can customize the edges of the TV and switch between different options to get exactly the look you want when it’s on the wall.

However, some of these people may soon want to wait a little longer to purchase. Because in 2022, Samsung introduced a matte screen Reduces glare and makes the artwork displayed by The Frame look like canvas. I recently had a chance to check out the matte frame and compare it side-by-side with last year’s model, and while the older frame by no means had what I would consider a “glossy” display, the difference was pretty cool. It got to the point where I wondered if I was looking for a real TV and had to get as close to looking for the pixels. They were already there.

The Frame from Samsung 2021 (left) compared to the matte 2022 version (right).

The new frame still has the same customizable bezels and Now in more sizes, ranging from a 43-inch ($999.99) to a gigantic 85-inch priced over $4000. They all feature 4K resolution. If you care about gaming, stick to 55” and above because you lose out on the liquid refresh rate of 120Hz if you get smaller.

The Frame still offers customizable placements made of materials including wood.

Yes, there are pixels. This is actually a TV.

But that matte screen is the star of the show. Samsung Art Store has thousands of pieces to choose from, and the artwork looks more realistic and compelling than ever. The effect is supported by The Frame’s ability (when in ambient mode) to improve screen brightness and white balance for whatever room and environment they’re in.

However, I am curious as to whether switching to a matte color will affect the clarity and sharpness of the TV. Samsung told me they don’t expect any major trade-offs, but I suspect The Frame won’t rival them The company’s new OLED Or the latest Mini LED TVs in terms of picture quality when you’re actually watching content. The Frame’s target market probably doesn’t care much about either direction.

The benefits of a matte screen are most noticeable when viewed from an angle.

Even putting that question aside, The Frame still isn’t the most impressive TV on paper: there’s no local dimming at all, which is definitely a nuisance for these prices. But it does support 4K games at 120Hz, so… could things be worse? The Frame is basically a Good enough TV that looks more elegant than any of its competitors. My LG OLED has an art mode, but no one mistake it for a framed print. Samsung owns this market so far.

Personally, I’m someone who can tolerate having a regular TV in my living room and will shoot an OLED set on top of The Frame every time. But for the group of customers who just refused to go along with it, the 2022 Samsung Wall TV is a pretty impressive feat, and I look forward to reviewing it in the coming weeks.

Photo by Chris Welch/The Verge

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