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London, England – Two brewing giants are locked in a multi-million pound battle to become the next official beer partner of the Premier League. According to Sky News, Guinness, owned by FTSE-100 drinks behemoth Diageo, and Heineken have submitted rival bids to replace Budweiser at the end of the current season. Premier League clubs were briefed last week on the …
Read More »Brewing Battle: Guinness and Heineken Vie for Premier League Sponsorship
