2022 is shaping up to be a tough year for content creators and sellers trying to make a living through major technology platforms. Sellers on Amazon and etsy It’s already facing increased fees and now new pay cuts may be making their way to Twitch.
New Bloomberg Report Citing people familiar with Twitch’s payment planning, the company wants to incentivize streamers to run more ads as well as consider reducing the portion of the subscription fee earmarked for performers. More specifically, the site’s top live streaming operators will see their share of subscriptions drop from 70% to 50%, according to Bloomberg. The company is also considering offering multiple salary levels with different criteria required to qualify for each. Finally, these changes are intended to boost Twitch’s profitability, although it may come at the expense of more active users in their community.
Twitch did not immediately respond to Gizmodo’s request for comment.
On the other hand, sources who spoke with Bloomberg said that the company may consider relaxing restrictions on exclusivity that will allow creators to stream on other platforms. And maybe make some extra income there too.
Temporary monetization considerations come amid a period of ups and downs on Twitch. On the other hand, the rise of the company has led to a rise in epidemic viewership. About 24% of US Internet users aged 16 to 64 said they started watching more live broadcasts during the pandemic, according to GlobalWebIndex data. seen before Informed intelligence. On the other hand Despite this, even with this eyeballs soaring, Twitch is reeling at the same time than Bloomberg calls “Mass exodus” of disappointed employees in the direction of the company. About 300 Twitch employees reportedly left last year, with another 60 left in the first three months of 2022. SomThe top creators have left, too. Both last year Dr. Lubo And TimTheTatmantwo of the most prestigious streamers, left the site to rival YouTube.
Twitch Streamers aren’t the only ones preparing for financial pressure from their bosses at Big Tech.
Earlier this year, Amazon announced that it would add a 5% “fuel and inflation surcharge” to third-party sellers who use the company’s fulfillment centers as a way to offset increased costs. at Notice For sellers seen by the Associated Press, Amazon said increased hourly wages, construction costs and new hires during the pandemic are all responsible for the price hike. However, Amazon wasn’t quite as struggling as a company during the pandemic, althoug. In the first quarter of 2021, the company Spread A record $108.5 billion in revenue that nearly tripled its revenue compared to the same time a year earlier.
Gone over at Etsy sellers strike They issued a digital boycott of what they saw as exorbitant increases in seller fees. Recently tried Etsy morese Seller transaction fee of 30% which will actually raise the seller fee from 5% to 6.5%
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